Vancouver Takeover

Lyft wanted to break into the ride share market in Vancouver and wanted to do it in a big way. In addition to the standard marketing deliverables you normally make, we were tasked with creating a set of murals and signage for the city to help them really stand out against everyone else already in the city. As the production artist I was tasked with cleaning up all of the illustrations and helping consolidate all color pallets so everything matched across each asset. Between the intense, detailed illustrations and background images this job was a great challenge and a lot of fun to see come to life. In the end we created something awesome that the client loved and helped them get an early foothold in a new market.