YETI DISPATCH

Part product catalog, part outdoor magazine, YETI Dispatch was a way for YETI to display their products in real world situations as well as tell their story in a way that they hadn’t before. This project allowed me to help out in the overall layout and creation of a large-scale catalog for a client who was eager to push their brand even further. On top of the production work and managing press checks this job also gave me the opportunity to dig into large scale asset management and workflow optimization for a job that had a lot of moving parts and people involved. Each version was amazing and something I am proud to have worked on.